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freelancer
Email Verified Willian P
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Member since 08/05/2023
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Double Bachelor’s in Strategic Communication and Business Administration with extensive experience working with multi-platform ad campaigns (Google Ads, Meta, TikTok), marketing strategies and design. Collaborative creative with a track record of crafting engaging branding and media content. Adept data analyst skilled in modeling, data insights, and forecasts. Let’s connect to explore opportunities!

Experience

Marketing Consultant

  •  Freelance
  •  Nov 2022 - Present

• Proficient in Google Ads and Google Analytics for effective campaign management and performance analysis.
• Skilled in metadata optimization to boost SEO and enhance online visibility.
• Experienced in defining and tracking key performance indicators (KPIs) for comprehensive reporting.
• Proficient in community engagement strategies, with a proven ability to foster and maintain positive relationships within the community by actively engaging with members, addressing their concerns, and facilitating discussions to ensure a vibrant and inclusive online environment.
• Ability to conceptualize and develop creative ideas and translate them into unique visual solutions that meet client objectives.
• Experience working on a wide range of photography projects, including portraits, events, product shoots, and landscapes.

Marketing Specialist

  •  IOOGO Inc
  •  Jul 2023 - Oct 2023

• Creative problem solver skilled in translating ideas into unique visual solutions that achieve client objectives.
• Proficiency in Google Ads and Google Analytics for campaign management and performance analysis.
• Strong ability to define and track KPIs for comprehensive reporting.
• Proficient in community engagement, fostering positive relationships, and facilitating discussions for an inclusive online environment.

Graphic Designer

  •  Doozoo Australia
  •  Nov 2022 - Dec 2022

• Create marketing materials such as brochures, flyers, posters, and digital assets for the company's website, social media channels, and email campaigns.
• Present design concepts to stakeholders within the company and incorporate their feedback into my work.
• Stay up-to-date with the latest design trends, tools, and techniques to ensure that my work is fresh and innovative.
• Manage my own workflow effectively and communicate regularly with my team to ensure that projects are completed on time and to a high standard.

Communications and Public Relations Management Intern

  •  National Administration of Aqueducts and Sewers – ANDA
  •  Jun 2022 - Jul 2022

• Conducted research of the organization to evaluate opportunities of content.
• Held meetings with different departments and employees to study the organizational structure and evaluate possible digital content opportunities.
• Utilized strategic copywriting techniques to develop impactful and persuasive content, consistently delivering compelling messaging tailored to target audiences across diverse platforms and channels.
• Attended events and stations of processes to study possible digital content opportunities.
• Worked as head designer working with the graphic lines of pillar of content.
• Created social media content using the Adobe Suite tools such as Photoshop, Illustrator, and stand-alone illustration such as Procreate.
• Support photographic tasks with a digital camera and editing software such as Lightroom.

Digital Communication Intern

  •  Digital Communication Intern
  •  Dec 2021 - Mar 2022

• Weekly planning of content for social media.
• Creation of digital content.
• Participate in meetings to create communication strategies for different campaigns of the organization.
• Support in the creation of the thematic calendar for the year 2022.
• Build a database of Salvadoran companies to send the survey of the second study of JA Americas and Manpower: "Scarcity of Job Opportunities for Youth".
• Participate in virtual courses, sponsored by the organization.

Entry Level Marketing Intern

  •  Master Printing of Clarksville
  •  Aug 2021 - Dec 2021

• Worked along with clients to meet their requests.
• Planned and developed marketing strategies.
• Created printed media using the Adobe Suite tools such as Photoshop, Illustrator and InDesign.
• Designed user interfaces for webpages using Figma.
• Management of websites using WordPress.
• Conducted Content Marketing.

Freelance Graphic Designer

  •  The Impact Project
  •  Jun 2021 - Nov 2021

• Designed branding and conceptualization for the organization using tools such as Photoshop and Illustrator.
• Photographed events for the organization.

Education

Bachelor's Degree in Strategic Communication and Business Administration

  •  University of the Ozarks
  •  Nov 2019 - May 2023

Minors in Psichology and History

  •  University of the Ozarks
  •  Aug 2019 - May 2023
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